Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Subscribe The U.S. Census Bureau released new quarterly e-commerce data. Get it in our Retail Disruption Quarterly Highlights.

Index/Benchmark Summary

The ProShares Online Retail Index tracks retailers that principally sell online or through other non-store channels. The index uses a modified market-capitalization weighted approach, is rebalanced monthly and is reconstituted annually.

Retailers may include U.S. and non-U.S. companies. To be eligible, retailers must: be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems; have a market capitalization of at least $500 million; have a six-month daily average value traded of at least $1 million; and meet other requirements. When the index is rebalanced, it is weighted so that no company may exceed 24% of the value of the index, the sum of companies individually weighing more than 4.5% may not exceed 50% of the value of the index, and the total weight of all non-U.S. companies will be capped at 25% of the value of the index.

Fundamentals as of 9/28/18

Total Number of Companies 21
Price/Earnings Ratio 89.29
Price/Book Ratio 7.07
Average Index Market Capitalization $77.4 billion

Index Holdings Information as of 9/28/18

Index Companies Weight
AMAZON.COM INC 24.16%
ALIBABA GROUP HOLDING-SP ADR 16.09%
WAYFAIR INC- CLASS A 4.67%
GROUPON INC 4.55%
ETSY INC 4.55%
NETFLIX INC 4.52%
EBAY INC 4.50%
QURATE RETAIL INC 4.43%
SHUTTERFLY INC 4.22%
CHEGG INC 3.93%
MERCADOLIBRE INC 3.20%
JD.COM INC-ADR 3.20%
STITCH FIX INC-CLASS A 3.16%
VIPSHOP HOLDINGS LTD - ADR 2.85%
NUTRISYSTEM INC 2.84%
DULUTH HOLDINGS INC - CL B 2.40%
OVERSTOCK.COM INC 2.09%
PETMED EXPRESS INC 1.78%
LANDS' END INC 1.47%
1-800-FLOWERS.COM INC-CL A 1.11%
BLUE APRON HOLDINGS INC-A 0.28%

Index Holdings as of 9/28/18

Index Country Weightings § Weight
United States 74.67%
China 22.13%
Argentina 3.20%

§ Sum of weightings may not equal 100% due to rounding; weightings may fluctuate between monthly rebalances.


Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).