Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Subscribe The U.S. Census Bureau released new quarterly e-commerce data. Get it in our Retail Disruption Quarterly Highlights.
  • Explore. Learn why ONLN was named a Hidden Gem by Inside ETFs.

As of 3/22/19

Description Ticker Symbol Exposure Value
(Notional + G/L)
Market Value ($) Shares/Contracts
AMAZON.COM INC AMZN - $6,819,071.28 3,864.00
ALIBABA GROUP HOLDING LTD BABA - $4,046,048.30 22,955.00
ETSY INC ETSY - $1,323,634.98 20,049.00
GROUPON INC GRPN - $1,204,517.08 356,366.00
NETFLIX INC NFLX - $1,173,643.51 3,251.00
WAYFAIR INC W - $1,169,888.50 7,381.00
EBAY INC EBAY - $1,161,255.25 31,685.00
CHEGG INC CHGG - $1,101,035.52 29,952.00
MERCADOLIBRE INC MELI - $1,046,466.48 2,104.00
SHUTTERFLY INC SFLY - $950,364.40 24,170.00
LIBERTY INTERACTIVE CORP QRTEA - $921,173.46 54,123.00
JD.COM INC JD - $843,276.00 30,117.00
STITCH FIX INC SFIX - $827,534.56 30,136.00
VIPSHOP HOLDINGS LTD VIPS - $804,969.85 115,823.00
1-800-FLOWERS.COM INC FLWS - $463,986.60 25,564.00
DULUTH HOLDINGS INC DLTH - $462,598.20 20,970.00
OVERSTOCK.COM INC OSTK - $424,792.34 23,074.00
LANDS END INC LE - $366,005.43 23,121.00
PETMED EXPRESS INC PETS - $307,336.40 14,840.00
BLUE APRON HOLDINGS INC APRN - $53,102.39 55,815.00
NET OTHER ASSETS / CASH - - $48,714.21 48,714.21

Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).