Online Retail ETF - ONLN Online Retail ETF

ProShares Online Retail ETF seeks investment results, before fees and expenses, that track the performance of the ProShares Online Retail Index.

E-commerce sales are growing rapidly, as shopping goes increasingly digital. ProShares Online Retail ETF (ONLN) is the first ETF focused exclusively on retailers that principally sell online.

  • Analysts expect the growth of online retail to continue. About 10% of global retail sales today are made online, leaving tremendous room for growth. Recent data indicates that figure could double by 2030.
  • ONLN's strategy pinpoints retailers that principally sell online or through other non-store channels, such as mobile or app purchases, and separates them from those reliant on bricks-and-mortar stores.
  • Not all online retailers are created equal. ONLN focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world.
  • Learn More about ProShares Retail Disruption ETFs.
  • Subscribe The U.S. Census Bureau released new quarterly e-commerce data. Get it in our Retail Disruption Quarterly Highlights.

As of 11/16/18

Description Ticker Symbol Exposure Value
(Notional + G/L)
Market Value ($) Shares/Contracts
AMAZON.COM INC AMZN - $5,196,110.01 3,261.00
ALIBABA GROUP HOLDING LTD BABA - $3,908,592.40 25,364.00
ETSY INC ETSY - $1,161,650.80 24,580.00
CHEGG INC CHGG - $1,111,785.06 42,209.00
LIBERTY INTERACTIVE CORP QRTEA - $1,096,226.56 47,008.00
EBAY INC EBAY - $1,033,241.28 36,744.00
GROUPON INC GRPN - $960,064.04 317,902.00
NETFLIX INC NFLX - $958,803.50 3,350.00
SHUTTERFLY INC SFLY - $839,712.50 17,050.00
WAYFAIR INC W - $811,091.81 9,239.00
MERCADOLIBRE INC MELI - $792,603.00 2,300.00
NUTRISYSTEM INC NTRI - $754,536.24 20,316.00
VIPSHOP HOLDINGS LTD VIPS - $741,826.00 127,025.00
STITCH FIX INC SFIX - $711,890.67 26,573.00
JD.COM INC JD - $693,597.55 30,091.00
DULUTH HOLDINGS INC DLTH - $616,615.12 20,164.00
PETMED EXPRESS INC PETS - $376,310.70 14,265.00
OVERSTOCK.COM INC OSTK - $344,075.04 20,016.00
1-800-FLOWERS.COM INC FLWS - $316,882.02 24,873.00
LANDS END INC LE - $281,854.03 15,461.00
BLUE APRON HOLDINGS INC APRN - $50,231.61 42,933.00
NET OTHER ASSETS / CASH - - $95,375.99 95,375.99

Sources: eMarketer (10% of global retail sales are online); FTI Consulting, 2017 U.S. Online Retail Forecast (projected sales growth).